Tel: 071 966 3311 Mobile: 087 972 8044
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Karen Stewart and Kris Zurek R.N.M.H., ITEC, SNHS, Members of Microscopy Practitioners Association, Holistic Health Therapists

Holistic Health Centre,
Cloonloo, Boyle,
Co. Sligo.

Tel: 071 966 3311
Mobile: 087 972 8044

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Prime Directive, Prime Selection & S.E.L.F.

All the products listed here belong to the same “family”, having at it’s core very potent and resilient good bacteria cultured by FloraFerm™ . Usually the ‘best’ probiotics on the market contain 3 to 5 different strains of beneficial bacteria, but the products listed here have between 12 to 13 strains! … And that is not all. These formulas can be considered the most complete and versatile nutritional compositions one can ever ingest in one go. (Please scroll down to see the full list of ingredients).

These ‘miracle workers’ can be of great assistance to all people who are battling with Indigestion/Heart Burn, bloating, malabsorption,  IBS, Leaky Gut Syndrome, Collitis and other stubborn disorders of digestive track.

Prime Selection (gluten free) has been found suitable for Coeliacs.

Excellent nutritional support for people with Cancer. Essential buffer of toxic effects from Chemotherapy/ Radiation. 

These products are a must after prolonged anti-biotic use, or simply to fill the nutritional gaps caused by ‘western diet’, alcohol use and stress.

Powerful good bacteria present in  gut help to burn fat, balance blood sugar and support immune system.

Probiotics Support Optimal Health and Reduce Cancer Risk


Countless of scientific studies have shown the benefits of probiotics (good bacteria) in boosting immunity, helping nutrient absorption and maintaining a healthy gut and more.

These good bacteria help the body to digest, breakdown and absorb the nutrients from the food that we eat. However, they are easily killed off by the medicines, particularly antibiotics, chemicals and food additives, which we ingest on a daily basis. Once they are gone from the gut we become less efficient at absorbing/utilizing nutrients and our health declines. It also allows other pathogens like bad bacteria and fungal overgrowth to take hold which puts further strain on our health.

Prime Directive/ Selection/ SELF is a very unique blend of live bacteria. It is packed in a plastic tub as a loose powder of 20-22 organic wholefoods, 18 amino acids, and 13 different strains of beneficial lactobacillus bacteria. It takes 5 weeks of a special process of fermentation (FloraFerm™) to produce each batch of Prime Directive/ Selection / SELF, so all of the 22 wholefoods have been pre-digested before the Prime Directive is packed into the tubs for market.

This means, that even people who are suffering with serious GI problems, struggling to break down foods and absorb nutrients, will get benefits from the superfoods, which were predigested by special blend of probiotics present in Prime Directive/ Selection / SELF.

Some people may wonder why it would be good to supplement with probiotics, if they already consume yogurts. Well, not every yogurt has active bacteria in it and definitely, non have such wide variety of strains as Prime Directive. Yogurt has only one strain and often weakened and suppressed because of pasteurization and added sugar.

Organic wholefoods in Prime Directive, deliver a wide spectrum of nutrition in its natural form, which the body can easily digest. These include:

  • 18 Amino Acids (including 8 essential amino acids) that the body needs to carry out its metabolic functions properly.
  • Essential Fats Omega 3 & 6 – Essential for a healthy brain, immune system, skin and hair, joints and heart.
  • Anti-oxidants – Contains a broad spectrum of anti-oxidants including Beta Carotene that help to minimise free radical damage to the cells.
  • Minerals – Contains a long list of minerals which are crucial for many metabolic and enzyme functions in the body
  • Vitamins – Contains many of the vitamins that have been shown to be vital to human health (including nearly complete spectrum of B vitamins).

Because most of health problems can be traced back to deficiency of different nutrients, using Prime Directive/ Selection/ SELF may prove very valuable.


 Prime Directive,  Prime Selection or/and S.E.L.F.

All these product belong to the same “family”.  The Probiotics (their quality and strength) are nearly identical in all three products. The only difference is that Prime Selection is free of any Gluten, and S.E.L.F. is more focused on correcting hormonal imbalances.

Recommended usage: Up to 1 teaspoon per day. But we suggest starting with just one-quarter of a teaspoon per day for the first two weeks, and gradually increase thereafter, up to one teaspoon a day.

For best effects use for min. of 4 months. One bottle lasts approx. 1 month.

To buy visit our online shop (click here) 


The genesis of Prime Directive / Selection/ SELF, and the core of its effectiveness, came about some 20 years ago when a baker in Australia began collecting different strains of lactobacilli, and then submitting them each to various stress challenges over the years: excess heat, excess cold, antibiotics, various chemicals, etc. Those portions of each strain to survive the challenges was the portion that then was grown for the future product. Over many years a dozen very robust strains were developed in this way. And as a result, they are able to help transform the quality of one’s intestinal flora.

Each of the organic whole foods in Prime Directive / Selection/ SELF have been carefully grown and individually selected for its powerhouse of nutrients. Nature’s wisdom provides naturally-occurring vitamins, minerals, amino acids, essential fatty acids, enzymes, anti-oxidants and many other nutrients in these foods.

Through the FloraFerm™ process these whole foods are broken down (pre-digested) by friendly bacteria releasing the nutrients for easier absorption and assimilation. This means you are getting pre-released nutrients, reducing the burden on the digestive tract.

The quality of our diet depends on the nutrient content and the bioavailability of the nutrients in the food we eat. As we like to say, you are NOT what you eat, you are what you ABSORB.

Prime Directive does not contain a single manmade vitamin, synthetic mineral, chemical filler, binder or extract. It is exactly as nature intended – pure, organic and natural.


List of Ingredients:

Organically grown Spirulina, Whole Organic Grains (Oats, Wheat, Barley, Flaxseed), Adzuki Beans, Black Strap Molasses, Organic Grasses (Green Barley, Green Alfalfa, Green Wheat), Whole Organic Sunflower Kernals, Whole Pecan Nuts, Whole Almonds, Whole Pepitas, Organic Brown Rice, Organic Whole Rye, Organic Whole Maize, Organic Mung Beans, Organic Whole Millet, Organic Whole Alfalfa Seed, Organic Whole Buckwheat, Organic Fresh Ginger.

18 amino acids, digestive enzymes, plant based minerals and vitamins, antioxidants and essential fatty acids

13 strains of lactobacillus bacteria: lactobacillus acidophillus, delbruecki, caseii, bulgaricus, causasicus, fermenti, plantarum, brevis, helveticus, leichmanni, lactis, sporogen and bifidus.


To buy Prime Directive on our online shop (click here)

For best effects use for min. of 4 months. One bottle lasts approx. 1 month.


The Neuroscience of the Gut – read full article in Scientific American, April 19, 2011

“…Scientists from the Karolinska Institute in Sweden and the Genome Institute of Singapore led by Sven Pettersson recently reported in the Proceedings of the National Academy of Sciences that normal gut flora, the bacteria that inhabit our intestines, have a significant impact on brain development and subsequent adult behavior.”


Role of Probiotics during receiving Chemotherapy



Billions of Invisible Doctors (Probiotics)



Very Interesting Program on Probiotics: Their Potential to Impact Human Health


The Role of Probiotics